Senior Marketing Manager

*Senior Marketing Manager* *Hanson Lab Solutions* *Company Overview* Established in 1977 and headquartered in Camarillo, CA, Hanson Lab Solutions (the "Company") has evolved into the largest direct, vertically integrated manufacturer of laboratory casework and interiors in the western U.
S.
Over the years, the Company has experienced remarkable growth, expanding its product offerings to include a diverse array of lab casework and furniture, fume hoods and enclosures, as well as mobile and modular product lines, boasting an extensive catalog of hundreds of SKUs.
This growth is a testament to the Company's commitment to innovation and adaptability.
Hanson Lab Solutions has successfully cultivated a differentiated model that not only emphasizes innovation but also offers full-service capabilities.
This approach positions the Company as a leader, serving as a valuable partner for customers in the dynamic life science industries.
*Basic Function* Hanson Lab Solutions is looking for a highly motivated and experienced Senior Marketing Manager to join its team.
The Marketing Manager will be responsible for developing and overseeing marketing campaigns to drive leads.
The position calls for a strategic brand marketer who is hands-on and can independently manage multiple projects simultaneously.
Primary Responsibilities: * Formulate and execute the overall marketing strategy to achieve company objectives.
* Conduct market research to identify trends, opportunities, and potential threats.
* Collaborate with cross-functional teams to align marketing strategies with overall business goals.
* Develop and manage marketing campaigns that drive web traffic, lead generation, and customer acquisition including SEO, paid search, email, social media, publicity, and trade advertising.
* Monitor and analyze campaign performance, adjusting strategies as needed to maximize effectiveness.
* Develop and manage the marketing budget, ensuring efficient allocation of resources.
* Work closely with the Sales Team to develop sales enablement tools and resources that support the sales process.
* Manage the company's brand across all channels, ensuring consistency in messaging and visual identity.
* Manage the company's digital media channels and develop strategies to increase engagement and followership.
* Collaborate with internal and external teams to create marketing collateral and product content.
* Provide analytical insights and track key performance metric to help drive marketing strategies and tactics.
* Stay up to date with industry trends and competitor activities to inform marketing decisions.
* Develop and maintain strong relationships with external vendors, agencies, and partners to enhance marketing initiatives.
* Oversees web changes and manage the web programmer.
Requirements: * Bachelor’s degree in marketing, Communications, or related field.
* 3-5 years of experience in B2B marketing.
* Strong analytical skills and experience with data analysis tools such as Google Analytics.
* Proven track record of managing successful and innovative marketing campaigns.
* Excellent written and verbal communication skills.
* Ability to work collaboratively across functional teams.
* Strong project management and organizational skills.
* Experience with marketing automation platforms and CRM systems.
* Understanding of SEO and SEM best practices.
* Highly creative with a passion for marketing and customer engagement.
* MS Office and CRM programs Job Type: Full-time Pay: $110,000.
00 - $120,000.
00 per year Benefits: * 401(k) * 401(k) matching * Dental insurance * Health insurance * Paid time off * Vision insurance Schedule: * 8 hour shift * Monday to Friday Work Location: In person