Director of Marketing

Director of Marketing Imagine joining a group of individuals – each with their own unique skills and passions, but united by a common purpose.
Imagine yourself at Girl Scouts! Our Mission.
Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.
Girl Scouts of California’s Central Coast (GSCCC) is chartered by Girl Scouts of the USA to provide Girl Scouting in the counties of Santa Cruz, Monterey, San Benito, San Luis Obispo, Santa Barbara and Ventura Counties.
Girl Scouts of California’s Central Coast is seeking career professionals committed to making a difference.
Working with Girl Scouts – an organization with a solid history and a growing future – means working to your fullest potential in a dynamic and diverse environment.
Title: Director of Marketing & Communications FLSA Status: Exempt Revision Date: December 2021 Department: MarComm Reports to: Chief Executive Office General Summary: The Director MarComm is responsible for developing, enhancing, and maintaining the council’s image and brand.
They take a leadership role in creating, implementing and managing strategies for public relations, communications, media, and marketing campaigns promoting Girl Scouts to internal and external audiences, using all forms of media available to increase girl and adult membership and gain financial and community support.
Develops and implements marketing initiatives to generate leads for both adult volunteers and girl members.
Job Requirements: • Supports the development and implementation of a comprehensive council marketing, public relations and communications strategy and plan.
• Establishes and cultivates relationships with local and mainstream media representatives throughout the council jurisdiction.
• Responds to inquiries from news media and provides guidance on responding to requests for information about the council; supports the council’s designated/lead spokesperson as necessary and appropriate.
• Aggressively seeks media opportunities to support the recruitment of girls and adults, promote Girl Scout programs, and attract new funding sources.
• Develops and implements marketing initiatives integrated with overarching marketing campaigns in Salesforce to generate leads for both adult volunteers and girl members using a variety of venues (paid and in-kind television advertising, radio advertising, print advertising, digital, web, social media, email email marketing and direct mail).
• Proactively researches stories, collects testimonials, writes press releases and pitches feature articles that enhance the Girl Scout image and brand and provide increased visibility to the council.
• Contributes to the design and development of compelling communications and marketing materials and coordinates their production, including but not limited to council newsletters, publications and print materials.
• Drafts speeches and designs presentations for senior leadership and council project leaders as assigned.
• Analyzes market trends, gathers customer insights and recommends changes to communications and marketing plans based on analysis and feedback.
• Develops and maintains a working partnership with volunteers that encourages the exchange of public relations and marketing opportunities, capitalizes on local knowledge and positively promotes Girl Scouts.
Provides support and resources that are readily available to assist efforts.
• Works collaboratively with all functional areas of the council to develop media campaigns, communications pieces and messages that support and achieve the council’s membership, fund development and other goals.
• Collaborates with the Digital/Web/Digital/Web/Social Media Marketing Manager to ensure comprehensive interactive and social-media coverage, web and Salesforce integration.
• Maintains budget for advertising and collateral development; tracks and measures initiatives and campaigns and creates management reports.
• Monitors campaign and marketing analytics; routinely reports/contributes to KPI dashboard.
• Active participation in the development of environments that foster diversity, equity, inclusion, and access through words, actions, and attitude.
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws: o Supervises department staff by providing training, support, communication, guidance and direction, as well as, recognizing achievements, evaluating performance of staff, addressing complaints, resolving problems and instituting disciplinary actions.
o Provides direction that results in maximized productivity and excellent customer service.
• Provides leadership and support for department and organization as directed: o Develops department training materials.
o Serves as project manager for department projects.
o Identifies opportunities to create positive customer experiences.
o Responds to all inquiries in a high quality, customer friendly and efficient manner that will yield overall customer satisfaction and ensure a professional image of the organization.
• Contributes to the overall success of the organization o Supports the achievement of the goals and objectives outlined in the council plan of work.
o Supports the organization’s commitment to diversity of girls, volunteers and staff.
• Professional autonomy to expand on the job duties and responsibilities hired to successfully perform job duties while utilizing a high level of independent judgment and discretion required to complete the necessary job duties • Performs other duties as necessary or assigned.
Qualifications: • Bachelor's degree required.
• Five years marketing communications and public relations experience.
• Excellent written and oral communication skills with proven ability to pitch story ideas to editors and producers.
• PR web distribution experience required.
• Excellent computer skills required - Microsoft Word, Adobe Creative Suite, content management system, email marketing platform • Salesforce Marketing Cloud experience a plus.
• Proficiency with MS Word; InDesign a plus; knowledge of press release distribution services.
• A self-starter who can work independently with minimal oversight and take initiative; is flexible, adaptable, self-managed, organized, and has a strong attention to detail.
• Has demonstrated knowledge of the basic principles of marketing (for example, market identification and segmentation, interpretation and use of market data).
• Attracts support for the Girl Scout program, its key messages, and products, by promoting visibility and credibility of Girl Scouts in the community and to girls; identifies, seeks to understand, and influences the local market for Girl Scouting, effectively.
• Strong organizational and interpersonal skills.
Strong attention to detail, skilled communication, and team building skills • Demonstrated knowledge of, or willingness to learn, Girl Scout program, principles, and standards.
• Ability to work with and manage a diverse group of staff, volunteers, and vendors To perform the job successfully, an individual should demonstrate the following competencies: Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Solicits customer feedback to improve service ; Responds to requests for service and assistance.
Team Work - Gives and welcomes feedback; Contributes to building a positive team spirit; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed; Recognizes accomplishments of other team members.
Leadership - Inspires and motivates others to perform well; Inspires respect and trust; Provides vision and inspiration to peers and subordinates; Displays passion and optimism; Mobilizes others to fulfill the vision.
Strategic Thinking - Develops strategies to achieve organizational goals; Analyzes market and competition; Adapts strategy to changing conditions.
Innovation - Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas.
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Sets goals and objectives; Develops realistic action plans.
Cultural Competencies: Girl Scouts of California's Central Coast is committed to a culture that fosters a workplace that is open and inviting to our staff and members.
We at Girl Scouts of California's Central Coast live by the following Guiding Principles.
Specific skills and competencies related to each of our Guiding Principles is in a separate “Cultural Competencies” document.
We expect all members of our staff to embody and develop these competencies.
• Communicate with compassion: be open, honest, respectful, clear, direct, and timely.
• Innovate through change: be proactive, agile, and responsive.
• Work with purpose: be intentional and visionary.
• Embrace our community: be supportive, empathetic, collaborative, and appreciative.
• Be accountable: own it.
• Make each day FUNomenal: we can do it! Requirements: • Ability to regularly work more than 40 hours a week; ability to work a flexible schedule, including evenings and weekends.
Some overnight travel is required.
• Ability to have daily access to reliable personal transportation for work.
• Ability to travel in a car as a driver or a passenger for long periods.
• Ability to lift, push or pull up to 25 lbs.
, including lifting that weight in and out of a vehicle truck and similar tasks.
• Ability to stand for extended periods of time, bend and squat, and to walk over rough ground.
• Ability to sit and work at a computer display for extended periods.
• Must successfully complete a criminal history background check.
• Maintain throughout employment a valid CA driver's license and insured vehicle in good working order.
Must provide a DMV printout and proof of insurance.
• Maintain membership with the Girl Scouts of the USA.
Location(s): To Apply: If your work experience matches the qualifications for this position, please send your resume and your cover letter by emailing careers@girlscoutsccc.
org along with a description of why you feel you are the best fit for this position.
The subject line of the email should read [Title of the position] – [your name].
The statements herein are intended to describe the general nature and level of work performed by employees but is not a complete list of responsibilities, duties, and skills required of personnel so classified.
Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
GSCCC is an Equal Opportunity Employer committed to diversity.